嘉義市管樂團30周年紀念主視覺設計

 

Client

嘉義市管樂團
CHIA YI WIND ORCHESTRA

 

樂團理念/主視覺設計概念

嘉義市管樂團成立於1994年,長青得益於皆為嘉義在地居民團員的奉獻。平日皆有正職的成員們對音樂的熱情與參與是樂團最寶貴的資產。經三十年來齊心努力,使樂團成為嘉義市管樂的代名詞。

樂團長年在地深耕,其核心理念為本土音樂和社區推廣及普及管樂教育。2024年迎來三十週年,延續過去定調的精神主軸「天、地、人」,回歸「大地」以「大地有愛–聲聲不息」為題,展現對嘉義土地的深切熱愛,音樂中綻放成熟而璀璨的音樂花朵。

為超越三十年的字面意義,紀念標誌 以中文字「卅」為主軸,表現樂團的「團結」、「傳承」與「文化底蘊」,將其與樂團核心概念轉化為多重詮釋的幾何圖形。以三個暗藏「人字」的菱形構成「卅」字,象徵樂團「以人為本」的核心價值。縱橫的線條分別代表「天」和「地」,寓意音樂和信息由天而降,透過人的傳譯,最終回歸大地,實現生生不息的願望。菱形根據疏密、大小和色彩的變化呈現出「團員」、「音符」、「音波」與「發芽」的意象,與縱橫線條交織成生動的「樂章」。


Band Concept / Main Visual Design Concept

Established in 1994, the Chiayi City Wind Orchestra thrives on the dedication of its members, all residents of Chiayi. The passion and commitment of these full-time music professionals are the orchestra's most valuable assets. Over thirty years of concerted effort, the orchestra has become synonymous with wind music in Chiayi City.

Rooted deeply in the local community, the orchestra's core philosophy centers on promoting local music, engaging with the community, and advancing wind music education. In 2024, celebrating its 30th anniversary, the orchestra continues its spiritual theme of "Heaven, Earth, and Humanity," focused on "Earth’s Love Resonates in Every Note," expressing deep affection for Chiayi's land and blossoming into mature, brilliant musical expressions.

To transcend the literal meaning of thirty years, the commemorative symbol revolves around the Chinese character "卅," meaning "30 years," symbolizing the orchestra's unity, heritage, and cultural essence. It transforms the orchestra's core concept into a geometric form with multiple interpretations. The character "卅" is composed of three diamond shapes subtly forming the character, embodying the orchestra's core values of unity and human focus. Horizontal and vertical lines symbolize "Heaven" and "Earth," signifying music and information descending from the heavens, interpreted by humans, and ultimately returning to the earth, fulfilling the desire for perpetual vitality. The diamonds vary in density, size, and color, depicting images of "members," "musical notes," "sound waves," and "growth," interwoven into a dynamic "movement."